One of our great publishers Lorelei over at TopTut.com wrote a post this morning about how to figure out how much to charge for advertising on your blog. All great advice, it’s really simple:
- Look through our directory
- Observe what other publishers are selling ads for
- See how many ads they have sold for the price they are charging
- Price your ads accordingly
Lorelei previously disapproved of BSA. And so, I challenged her ;) Sure enough, she was patient and priced her ads right, and has now sold a bunch of ads through us.
Quote: “yes, I previously disaproved of them but now that I generated over $300 in only 2 months through them without any effort, I definitely changed my mind!”
Congrats Lorelei, I’m glad you gave BSA a shot and I’m glad we delivered on our promise!
Comments 1
WOW, even though its a bit old but I just had no time to comment on this earlier.
I was so excited to see a whole blog post dedicated to me, thanks Todd!
Yes, initially I thought BSA is yet another doomed project (like Google referrals for instance)
and if you’d not invite me to give BSA a go, I’d not, so it’s great that you didn’t let my pessimistic review slide
but I soon saw I was wrong and I am GLAD to see I was wrong because as a webmaster, I am the first to benefit from your success. My philosophy is, like I said in my brief pricing guide, to keep prices low so right now I have all the 3 slots on toptut.com sold out, and of course this
increased toptut.com’s revenue nicely — this is 110% passive income, not only I don’t have to do anything while the adspace monetizes itself, I also don’t need to search for advertisers, collect payments, and keep track with expiration date, so this is a great monthly extra.
I really like BSA, it’s easy to use and very flexible.
Thanks again, Todd and looking forward to see you going Alpha
Posted 18 Sep 2008 at 6:55 pm ¶Trackbacks & Pingbacks 1
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