During the past few weeks we have been working to upgrade two important pieces of BSA infrastructure: DNS and our CDN (content delivery network). These upgrades are very important for all of our publishers and to us as a company. We’re geeks, we like when things are *fast*, and we’re dedicated to speed. With the help of some experts and friends we were able to make a seamless transition on both fronts.
NetDNA is now our Tier 1 Content Delivery Network. They are all about speed and efficiency, and helped us craft a new approach to our ad delivery methods.
We have upgraded to the Dynect Platform. This is the same caliber stuff used by top companies like Twitter, 37Signals, and EdgeCast: http://dynect.com/casestudies/. Here is a look at their coverage map:
The combination of both upgrades has, so far, resulted in BSA being almost twice as fast. These are initial numbers from the past few weeks, and we’re still working on additional improvements and optimizations. Here’s a look at our reports from a 3rd party source – Pingdom.com: