Unfortunately, one of the first things I do in the morning when I wake up is check my Blackberry. Without a doubt, there is always a new blog post from Seth Godin – the most inspiring marketer/thinker/speaker (in the world that I live in). His post on Sunday morning, titled “Pay for stuff”, made me smile.
“As a bootstrapping entrepreneur, my instinct has always been to work before spend. If there was a way to spread the word virally instead of buying ads, I would… It turns out that paying for stuff works too… Ads that pay for themselves are worth buying… In the free media world in which we’re living now, it’s so easy to get stuck on not investing, on avoiding outlays at all cost. Frugal is an admirable trait, but being a miser is dumb.”
Seth’s post hit the nail on the head for me. In the online advertising world we live in, an “all ads are evil” mantra tends to prevail. Hence, the adoption of things like ad blockers, tivo, etc. – the entire slew of “ad blocking” facilities that exist and help companies like HubSpot promote a world of “inbound marketing” bliss. And, while that is a very nice picture they have painted (and one I truly believe in, I used to work there), it’s not the FULL picture. Inbound marketing is only one piece of the marketers tool chest. As it turns out, ads work too. And, not all ads are evil (i.e. we don’t sell punch the monkey ads at BSA). If you look though our sites you will see relevant ads from quality companies on quality websites.
Do you agree with Seth?