Yes, real-time

We’re proud to announce that the ad analytics in your BSA accounts are now real-time. What this means is that the stats update within a minute or two of when the impression or click occurred. This new release of our stats collection and parsing process is a significant upgrade to our infrastructure. In the coming weeks (and on an as-needed basis moving forward) we will be plugging in additional stats collection servers to this new setup. And, naturally, the distribution of these servers will be somewhat strategic in their geographic location, allowing us to improve the response time (even as little as 10 milliseconds is a big deal to us) of our stats tracking pixel.

So, what does this mean for BSA users?

It’s very simple. Advertisers get real-time access to ad performance stats. Publishers also get that same real-time access to ad performance stats. And, more importantly, your ads/website will load faster as we continue to distribute the tracking pixel geographically.

Questions, concerns? Please ask below in the comments or send me an email personally to todd _at_ buysellads.com.