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New Feature: A/B Testing

  • January 18th, 2010

We have released a new version of the BSA app this morning.  Included in this release is an important new feature, A/B Testing.  The addition of this feature will allow advertisers to get more value from their placements and help publishers increase retention rates, it’s a win-win.  Advertisers now have an easy way to optimize placements and test out new creative’s and offerings.  Publishers can now provide advertisers additional incentive to advertise on their site through – a feature most direct ad systems like do not have.

Advertisers – here’s how you can get started with A/B testing:

1. Go to the Advertiser Dashboard, select a placement you would like to upload alternate creative’s for:


2. Under the graph, you will see all of the creative units you have for the placement (you should only see 1 there if you have not yet added an alternate creative).  Click on the “Add New” button:

3. All you need to do now is add the alternate creative, save it, and you are all set.  The ads will still go through the normal ad approval process and will go live once approved.  Once you have had an alternate creative running you will see the stats for each on the ad detail page.  You can add as many alternate creative’s as necessary.

4. Once you have had a chance to track performance of the alternate creative, you can pause and/or unpause the ads at any time:


The current release of A/B testing rotates the ads you have running for each placement evenly.  We will add an auto-optimize feature in the next release.

We hope you enjoy, if you have questions or feedback about this new feature we encourage you to leave a comment below or contact us directly at