BuySellAds Guides & Resources BuySellAds Guides & Resources

Back to the blog

Selling ads in desktop applications

  • April 29th, 2010

Over the last two months we started to receive an increasing number of requests from companies who wanted to use BSA to sell ads in their desktop applications. We said, “Sure, why not?”. I’m happy to report, that two companies are now successfully selling ads via BSA in their desktop applications. This is pretty cool.

Who are they?

One is a Mac app, and the other is a Windows/Mac/Linux app.

AppBodega is like a corner store for Mac apps. Like all Mac apps it has a very slick interface and is a great way for discovering useful apps for your Mac. Visit AppBodega’s Buy Now Page.

Woopra is a hosted analytics service for bloggers. It is similar to Google Analytics but provides real time stats and a number of additional features, such as the ability to chat real time with visitors to the site. Visit Woopra’s Buy Now Page.

How do the ads perform?

Surprisingly well. Certainly, it depends on their size, position, and how they are integrated into the app, but overall these two apps are seeing extremely high click-through rates (like, “WOW!”, click-through rates).

The Integration

The integration is not copy and paste like it is for a website; however, both apps were able to get up and running fairly easily and without any documentation. We will have formal docs prepared for this shortly and are also working to provide frameworks for developers to make the integration more plug-and-play. So, why the pre-mature announcement if we don’t have any docs/frameworks ready to go yet? We want to start the conversation. If you have a desktop app and would like to sell some classy ads, get in touch.