Anatomy of the Perfect Banner Ad

Does the perfect banner ad exist? One that no one can resist clicking on to learn more? We’re not sure if it’s really out there, but in the infographic below we take a look at the essential qualities of a that perfect banner ad.



42 Responses to “Anatomy of the Perfect Banner Ad”

  1. interesting infographic and well designed! thank you!

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  2. Great infographic. It really gives a good depiction of what works and what doesn’t when it comes to banner ads. I like that while it would be nice to include all eight key elements, sometimes there just isn’t space and by including a couple and excluding the bad techniques, this should result in a handsome ad.

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  3. Well designed infographic.

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  4. Thanks for the great breakdown of what it takes to make a good ad banner i will definitely be using this. What about a square banner do you guys have any insights on that? 125×125

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  5. Great infographic!
    Let me suggest two new points, please
    9.- Look at your stats (CTR, leads, …)
    10.- Start again and optimize it!

    Reply
  6. Great Explanation. it seems like a great way to get the attention of customers. A similar approach is taken with http://LeCards.com when printing business cards. Its all about how to intrigue your customers without seeming too agressive, or the message getting blussed out.

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  7. Banner headers can be very tricky when you are trying to get out multiple messages without cramping the space available. Someone should rn a competition on the worlds best banners like they do on the worlds best websites.

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  8. Perfect banner design advertisement are hard to make but this article will surely help you in that.

    Reply

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