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Beyond The Billboard: The Future Of Out-Of-Home Advertising

The traditional billboard is getting a face lift. The advertising game has had to adapt to modern technology in other portals, and now out-of-home advertising isn’t far behind. Digital billboards are just the beginning; be prepared for multisensory and personalized ads whenever you leave the house. We explore what you can expect in the infographic below.

  • http://inspirationfeed.com Ovsyannykov

    What an awesome infographic!

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  • http://somethingblue.us/ Somethingblue

    Nice posting and article..

  • http://signevent.com/ human directionals

    the nfc technology sounds very interesting. this would be a lot more helpful if there is a set proximity to the cellphone. maybe like 10 feet distance to a store. its a great technology though, i mean who would no want a coupon to a store they have just passed or are currently in.

  • Catherine

    Nice Article, very informative.

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  • http://www.scanvee.com Jerrid Grimm

    Great infograph and overview of the many ways that out of home advertising can adapt. I share a lot of your views, I’ve added a bit more of my viewpoint on the following blog, share your thoughts! http://blog.scanvee.com/post/10682717068/nfc-out-of-home-advertising

  • http://signevent.com/ sign spinner

    That’s a great infographic, thanks for putting that up. I really like the gesture-based advertising. do you know where they use this kind?

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  • http://www.epicsignspinners.com Sign Spinners

    Awesome info graphic. Any chance I can use it on my blog if i link back here? We are in outdoor advertising as well.. Sign Spinners and outdoor street teams

  • jacob

    NFC cannot produce the results you suggest. A NFC enabled phone needs to be at most a couple of centimeters from a chip to issue a command to your phone. that’s why its haled as being a secure form of data sharing. accidental interaction with an NFC ad is nearly impossible , requiring marketers to still be good at their jobs.