Fusion Ads, a one-ad-per-page network, is well known and very respected in the creative professional ecosystem. We’re ecstatic to bring bring them into our one-ad-per-page family, joining Ad Packs and Yoggrt. Chris and Michael, Fusion’s previous owners, have done a great job building and running the network. We’re honored to be the new owners, and plan to build upon the great work they have done. We will continue to run Fusion Ads as it’s own standalone network. The value we bring for Fusion publishers is our ability to run these types of networks efficiently, profitably, and with great care toward the community that they help support. The value we bring for advertisers is similar, but with the added benefit of our software running their campaigns that will have real-time insight into performance and hassle-free billing and creative management. We look forward to working hard to serve the Fusion Ads advertisers and publishers for years to come.
Beacon Ad Network
Beacon has been a part of our extended family for over a year now, running on the BSA private label platform. Beacon Ads is the leading self-serve ad network in the Christian space. We have acquired 50% of the network. We will be working hard for Beacon’s advertisers and publishers to help fuel the network’s impressive growth to date. What is special about the Beacon acquisition is that they are already experiencing some great organic/natural growth. Bringing BSA’s team into the mix will only help grow Beacon at a faster pace which will be beneficial to it’s advertisers and publishers alike. We’re excited to see how far we can accelerate Beacon’s growth in the years to come.
Those dirty details…
We’ll admit it. We’re not one of those sexy startup’s you read about every day who has raised millions of dollars. We’re self-funded, proud of it, and we focus on profitability. The Fusion & Beacon acquisitions fit within this philosophy and also provide additional strategic value to the BSA vision and existing ecosystem.
The next big news you hear from us will likely be about the BIG v3 release that’s coming. We’re keeping most of the details about v3 a secret, but will sprinkle out some updates as we get closer. Be sure to drop your email address here to be the first to know about the details behind BSA v3.
Links to additional coverage:
MassHighTech: BuySellAds buys up Fusion Ads, Beacon Ad Network
TheLoop: BSA acquires Fusion Ads