The Affluent Audience: How Affluent Americans Consume Media

The wealthiest Americans are a special bunch. While everyone is predicting the death of print, the affluent crowds in America — those bringing in more than $100,000 a year — are still reading hard copy magazines and newspapers. We take a look at how they consume media in the infographic below. Click on the infographic to enlarge.

11 Responses to “The Affluent Audience: How Affluent Americans Consume Media”

  1. “Those who say print is dead probably haven’t talked to the wealthiest 21% of Americans…”

    I think this data could be a bit misleading… The majority of the wealthy in America are a much older so they might not necessarily be inclined to be the earlier adopters of new technology. That’s probably why they still prefer print over tech. These results would be much different if you broke them down by age + wealth.

    Reply
  2. I have to agree with shawn, this information Is bagt misleading due to the fact older generations are not prone tousing the latest tech, but good post otherwise :-)

    Reply
  3. I would never say print is dead, especially not in my side of the world. People here are still a bit skeptical about online media.

    Reply
  4. I’d like to see this broken down by age. Affluent Americans are often older Americans.

    Reply
  5. I have to agree with shawn, this information Is bagt misleading due to the fact older generations are not prone tousing the latest tech, but good post otherwise

    Reply

Leave a Reply