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Twitter Follower Versus Facebook Fan: Who’s More Valuable?

Nowadays, companies are turning to social media marketing in droves. Organizations big and small are tweeting and posting Facebook updates to gain consumer loyalty and reach out to new customers. But with only a limited amount of time, marketers can’t help but wonder which site can give them the most engaged following? We take a look in the infographic below.

71 Responses to “Twitter Follower Versus Facebook Fan: Who’s More Valuable?”

  1. Interesting snippet. It’ll be fascinating to watch how these numbers continue to evolve.

    Reply
  2. I feel like there’s still a piece of information missing that tells a better story of the difference between the two products.

    I think that Facebook is used more by students and families while twitter is used more by professionals, but I could be way off. I’d love to see an infographic more about the kinds of users’ professions, education, etc.

    Reply
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  4. Each site has its characteristics. I do not prefer the administration of the facebook pages.

    Reply
  5. My thought is Facebook is the best. But, Twitter is the Backlink Giant. Moreover both are the best.

    Reply
  6. This infographic does not include direct links to the source data used to compile this graphic –only root URLs. Could you please provide references to the specific studies? Thanks.

    Reply
  7. Yeah, but these stats are for the United States so not usable for Europe, where social media use is different. In the UK, Twitter’s not mainstream yet – only about 3.5 million people have accounts. And Twitter UK recently advertised for a marketing/engagement executive to try and boost the number of users.

    Reply
  8. Facebook is better if we compare with twitter. But both are good for sharing :)

    Reply
  9. I sale things online and i can assure you that facebook fans convert better than twitter followers.These days twitter is full of spam.

    Reply
  10. For me Facebook fans are more important because I get huge traffic from there. Twitter is not doing good for me.

    Reply
  11. I think both are valuable. Depends upon content you put up. However for my site site Facebook has done more traffic attraction.

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  16. I definitely want to agree on this, but it is quite subjective topic. I get 30% of my traffic from Facebook but only 7% from Twitter. Maybe I am missing something on Twitter, but before Twitter, Reddit and Quora are runner up as to who gives me more readers. Can you help tap the Twitter potential as well?

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  23. Well I’d vote for facebook audience than twitter as the user engagement is more in facebook while compared to twitter.

    Thanks

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  24. Thanks for sharing

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  25. Great infograph i would say twitter is more valuable. People are spamming facebook but twitter is still safe

    Reply
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