Sex has been used in advertising since the very beginning, and has been a key marketing ploy used more extensively over the last 50 years. Sex in advertising has been shown to have great advantages in attracting immediate interest, holding that interest, and, introducing a product to the public that somehow correlates with that interest. The phrase “sex sells” has become synonymous with advertising because it has been proven to move products off the shelves. However, there was a time in advertising when the marketing was more “sexist” in nature than it is today, showing the male in more dominant roles as related to women. Here’s a look back in time when sexist ads sold.
Park Her Anywhere
“Take her to the beach. The mountains. A secluded forest. She’s always ready, no matter what you want to do or where you want to go.” That had to be the smoothest Winnebago to ever cruise a secluded forest, or take a girl on a vacation.
Girls Sell Tires
70s ads were the best at innuendos. When first looking at this ad, even though the tire takes up almost half the ad, when the eyes see “Look For Appliance,” the only thing that comes to mind is finding an “appliance” for the buxom red head.
Every different position in some way refers to sex: two to tango, surefire, trust me, and the “bold” advance. These quips are great marketing speak, and from the look of it, actually work.
Before Or After Anything Suit
“He’s an achiever. He’s confident. He likes his clothes smooth, sexy, comfortable — masculine. The ‘Do Anything’ jump suit goes to party, bistro, patio or pad. She makes the right decisions about her man, about her looks, about her clothes.”
Lucky Strikes Keep The Modern Figure
The heartless shadow that threatens women and the modern figure is grossly displayed on the wall behind this lovely lady. She needs to avoid over-indulgence at all costs, that’s why Lucky Strike cigarettes are there to control her cravings, and help her avoid that future shadow.
“Today’s active, attractive people have a design of their own for everything — including a modern design for eating.” Only attractive people drink the lighter Pepsi-Cola, which has less sugar and calories — if one isn’t attractive, don’t bother.
Win A Russian Bride
According to Stil vodka, all it takes is some vodka and an entry slip to win a beautiful Russian bride. She will clean the bathroom and scrub the floors, then pour a delicious cocktail to enjoy after a hard long day.
Babes Cook With Gas
Those handsome gas stoves make women better cooks — they’re so easy to use — and a prouder housewife because they’re so attractive to look at. Ads from the 50s were so good at getting people to want attractive things, and to look attractive using them.
Rayon is still going strong in 2010. While it was used as a breathable and comfortable material for women’s undergarments in the 50s, it’s making a resurgence due to rising cotton prices. People even get to reap the benefits of higher retail prices of clothing made with rayon, even though rayon is cheaper than cotton.
If Your Husband Ever Finds Out
It’s hard to imagine that the, “good old days,” refer to a time in American history when a husband could bend his wife over his knee and give her a spanking for not “store-testing” for fresher coffee.
Sex And Shoe Polish
Never knew that sex and shoe polish were so closely related. With Griffin Microsheen shoe polish, a man could get a hot woman with his umbrella even though she’s already covered up in a parka. Guess it’s the little differences that make the big difference.
Being called a “male chauvinist pig” in the 70s really meant the “Libs” just thought men were rugged, masculine, and virile. Men who wore Hush Puppies had great style, and knew how to take an insult and flip it around for the better.
Woman And Vespas
The picture above proves there hasn’t been a better reason since the 60s to buy a Vespa. Vespas = beautiful vacations with stunning women. Can’t argue with that logic.
When the world’s largest producer of blank recording tape stands up, and gets a reaction like the one above, one knows they’re not messing around. The “Unknown Giant” probably won’t be able to stay unknown for very long.