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Why Aren’t Brands Accessing Online Video Ads?

  • February 16th, 2011

Online video viewers’ attitudes of TV are changing. Today, 66% of online video viewers watch more online video now than they did a year ago. Among online video viewers 35% claim that online video has cut into their TV viewing. Perhaps most importantly to marketers, consumers skip more ads when watching TV than when watching online video. So, why aren’t brands accessing online video ads more?