Yes, producing great creative is hard and time consuming, but that’s not a good reason to let your campaigns go stale. If you’re not experimenting with new creatives each month you are wasting money. Guaranteed. The advertisers who do best at BuySellAds are testing new creatives all the time. They keep the ones that work and drop the ones that don’t, it’s that simple. They iterate over their ads the same way you iterate on a healthy software product. There’s no reason why your marketing team can’t be agile.
A common excuse might be
“well, I just can’t get enough time for this from the design team”
“it’s too expensive to develop new creative this often”
My response: get creative.
Let’s say you do have an in-house designer. Chances are, asking them to design advertising creative for you is like asking them to mop the floor (pro tip: by calling it “advertising creative” vs. “banner ads” you might be one notch higher in their priority list than actually mopping the floor). Don’t have your in-house designer do ALL of the design work. Have them set the tone and creative direction vs. having them execute all of the design iterations.
Then, hire a shop like Right Banners or Digital Telepathy to execute on their direction. You won’t burn out your in-house designer, you will have multiple people from those companies working on new designs for you, and you will find that it’s definitely cheaper than using someone in-house.