I was delighted to see a nice example of someone doing an ad buy outside the “normal” places. Gabriel Weinberg of DuckDuckGo did a test buy with reddit’s self-serve ad system for 13 days and shared his (amazing) results:
My ad ran for 13 days, from 3/7 to 3/20. It cost $650, and I spent $50 per day. In total it had 1,288,378 impressions (282,732 uniques) and yielded 20,700 clicks (18,420 uniques).
That’s a CTR of 1.61%, or 6.49% per unique redditor. This CTR works out to a CPC of 3.14 cents, or 3.53 cents per unique visitor, and a CPM of $1.98, or $2.30 for uniques.
This goes to show why it’s important to try new things – all the time – when it comes to advertising. Instead of just having AdWords, Facebooks Ads, etc. as your go-to default buy, next month throw something else into the mix.
Who knows, maybe reddit will even be kind enough to let BuySellAds tie into their self-serve system so that we can help BSA advertisers buy on reddit (wink wink, nudge nudge).
Go on, read the rest of Gabriel’s experience advertising with reddit.