My home hockey team, the Bruins, is in the playoffs (cough… cough… last year’s Stanley Cup Champions) and I was looking to see how attainable tickets to tomorrow’s game would be. Naturally, I went to SeatGeek to get a feel for availability across all of the major ticket resellers. I was surprised to see an ad right in the middle of the arena map. Check this out:
Relevant? Arguably so. NHL… lots of fights. UFC… definitely lots of fights.
Timely? Most definitely, it’s for tomorrow.
Am I going to click on it? Probably not, in fact I didn’t even check to see if it was clickable. But does a click here really matter?
Valuable for the advertiser? I’d certainly think so. Coincidentally, I received an email earlier this morning reminding me to watch this fight tomorrow night. This ad only reinforces that earlier message. A nice tie between marketing and advertising.
What I truly love about this ad is that it caught me totally off guard. I wasn’t upset by it because it was so unobtrusive. I love creative placements like this. Well done SeatGeek, well done.