In April I discussed a hot topic: Are Sponsored Tweets Evil? Everyone at BuySellAds is a big advocate of bringing advertising to a relevant context, and while buying display ads directly from publishers provides advertisers access to an incredibly targeted and valuable audience, sponsored tweets can be even more intimate and focused than display ads.
A publisher spends years curating an audience around their area of expertise on Twitter (ranging from iPhones to popular culture). These followers actively interact with sponsored tweets by clicking on links, retweeting them entirely, and marking them as a favorite to save for later. Tweets can be the secret weapon that sets you apart in your next campaign.
We’ve recently released a page to help advertisers better understand the power of sponsored tweets, and master the steps involved in buying them. Take a look and let us know if you need any help planning a sponsored tweet campaign.