BuySellAds Rocks The Inc. 500 List Of Fastest Growing Private Companies!

Inc. Magazine has recognized BuySellAds as one of the country’s fastest growing companies of 2012, ranked at number 248 of the top 500. BSA also ranked #35 in the Advertising/Marketing category overall and #11 in Boston. All chest thumping aside, here are some thoughts on the last 4 years and what’s next for us.

Some Perspective

If you don’t submit your company, and you don’t agree to release private financial information, you’re not going to be on the list. So, that means there are companies out there who didn’t submit their info who would otherwise be on the list.

In the advertising space, “revenue” needs to be taken with a grain of salt. Clearly, 75% of our revenue is “client” money, as-in, it was never ours in the first place and is pass-through revenue. So, it’s not like we’re rolling around in our private jets, popping bottles of Perrier-Jouet, like the Rich Kids of Instagram. However, it does mean we’re making our publishers A LOT of money. If you monetize your website by selling advertising and you’re NOT listed at BuySellAds, chances are we can add meaningful incremental revenue for you. Our sweet spot is that tricky middle area somewhere between the $20 CPM’s of the world and the peanuts that you’ll make from remnant networks like AdSense. Publishers who understand that the $2 – $10 CPM “tricky middle” is the single best way to drive up their current revenue do really well with us – and they have minimal (if any) channel conflict with us.

Why We Entered

This is easy: it would have been selfish of me as CEO to NOT enter, because I knew we’d be on the list. If you can make it on the Inc500 (as much as folks who are not on it will say it’s dumb and yawn) it’s a pretty big deal. It’s one of the only “contests” out there that isn’t a popularity contest, since it’s based purely on 3 year revenue growth. Not entering wouldn’t have been fair to our hard working team who has brought us here. I’d also like to think that it will make recruiting easier for us. We don’t have the privilege of being millions of dollars in debt from raising venture capital, which apparently makes you more credible than actually being profitable and building a sustainable business these days.

Looking Back…

I’m going to make this part short, because REALLY looking back would be an entire post. Very simply: we wouldn’t be where we are today without our advertisers and publishers. They put a lot of trust in us, and in return we work our asses off for them. It works, really well, and we’re honored to have worked with all of our users. Nothing about our growth has been forced or unnatural. It’s 100% organic, with the right touch of genuine hustle mixed in. I won’t say that we haven’t made any mistakes, but at the end of the day we govern ourselves by doing what we call “good business”. It’s a very simple philosophy, and it’s the foundation upon which large companies can be built.

What’s Next For BuySellAds?

The best part about building a company (and life in general) is that there isn’t a finish line. The day we stop innovating and building new stuff is not a day you’ll ever see while I am leading this company. We have been quietly working on new products for the last year or so. It’s our best work to date, we’re very excited, and we have very high expectations going forward. The first product to be released this fall is our Publisher PRO product. PRO attacks a few key problems with online monetization, and is a product that any publisher who monetizes their site will want to check out. Obviously I am biased, but any publisher who sells advertising online will be putting themselves at a disadvantage by not checking out this product.

Rest assured, we’re not done yet, and the Marketplace we have today is just a tiny, yet key, piece of what we’re building.

  • Shawn Rubel

    #winning !!! Looking forward to checking our Pro soon :)

    • irctc login

      Because you guys are doing the best job in market.
      A Perfect Platform for advertisers & Publishers.
      Now I am expecting CPC ads as well from BSA.
      Hope you will start soon…

  • Neil Kammerer

    Very proud of what you guys have accomplished.
    Truly a great Story.

  • Paul Crowe

    Great stuff Todd.

  • Peter Saddler

    Quite impressive! Also a great marketing tool in your toolbox.

  • Anup Kayastha

    That’s great news to hear. Congrats BSA team!

  • Sai

    I have seen you growing…Kudos BSA team. And congrats Todd.

  • PrIyAnGsHu

    Great job BuySellAds. Keep growing :).

  • purtips

    awsum work

  • David Blanchet

    Ok lets see
    $8.5 million * 25% = 2.1mil
    toss 100k at some servers / misc. cost = 2mil
    toss 50k per 12 employees (obviously some make less some make more) = 2mil – 60k

    Equals roughly 1.3 mil in Todd’s wife’s pocket :D, no wonder I can never get him person to person in emails anymore hahahaha well deserved man!!!!

    • David Blanchet


  • Marshmalo

    This really is a big achievement for Todd and all the team of BSD.

  • Anurag

    A big achievement for both Todd and BuySellAds.

  • Anurag

    BSA in This list. We can see from this that buysellads has been growing much better than other in the same field of advertisement.

  • Sameera

    Congratulations BSA Team. BSA is Best :)

  • Android App

    Because you guys are doing the best job in market.
    A Perfect Platform for advertisers & Publishers.
    Now I am expecting CPC ads as well from BSA.
    Hope you will start soon…

  • india helpline

    BSA is one of the awesome advertiser.

  • Zohaib

    keep it up..

  • Dmitry

    Wow! Didn’t knew it! Congratulations, Todd!

  • The IM Forum

    Congrats to BSA!! Hope there are some good things coming for the advertisers and publishers.

  • Mani

    i have many sites for text link sale pm me if anyone need

  • Peter

    Congratulations to the BSA team! :)

  • Nisha Advani

    am sure the profit margins are great too!! BSA rocks for publishers as well as advertisers!!!

  • Akash

    Congrats Todd and BSA Team. You guys deserve this!

  • nurse, nursing

    thanks sir good news for us.

  • Technology tips & tricks

    This is just awesome! Who does not want to be a part of it.I also want and i have already applied in BSA to get approved for my website.

  • SEO Site Tools Free

    awsome, congratulations….

  • Graphic Designers Cape Town

    Just under 1500% growth, that’s staggering!

  • Mobile Point team

    Congratulation BSA.

  • Jonas

    Nice job! Can’t wait till I get another side of mine up. No doubt it’s going to submit for BSA!

  • De Gratis Apps – Simon Hansen

    That gave a bit to think about… Thank you for the reminder and for rushing my head a bit :)
    Continuable merry christmas for you btw.!
    Sincerely Simon Hansen

  • Dekorasyon

    thanks sir good news for us.