By MatthewI’m excited to introduce an area of BuySellAds we’ve been quietly growing the last few months: BSA Unreserved. This new service allows publishers to better monetize their CPM ad space by selling every impression that hasn’t been sold directly through our marketplace.
We’re excited to announce that Unreserved is now accepting publisher applications. If you’re accepted, we’ll tweak and serve the best ads at the best price. For applicant criteria, and to apply, visit BSA Unreserved.
What makes us different
We care as much about your Unreserved inventory as we care about your directly sold inventory, and that’s why we take care to optimize it using a proven methodology; a careful mix of automated bidding and human touches to produce the best results.
We have real people continually checking your numbers every day to make sure that demand for your inventory is not only filled 100%, but also at the best rates possible.
Pooling together a large volume of inventory allows us to leverage opportunities on your behalf and reach advertisers that wouldn’t deal with publishers on an individual basis.
Many existing Unreserved alternatives lack the controls needed to optimize your impressions to their fullest. Our first step is to make sure that you’re separately optimizing impressions by country, then we set minimum price floors to prevent channel conflict, and then we juggle your ad networks to get you the biggest return on every single impression. These are just steps 1-3.
Make some money! We’ll do the dirty work.
