Love them or hate them, background takeovers (or Site Skins) are a huge part of a launch requirement for iOS game developers.
Publishers constantly ask me about backlash from site visitors, but they can rest easy; in the iOS game niche it seems to be taken for granted that these ad formats exist and in most cases the feedback from visitors and advertisers has been extremely positive. The iOS community loves to be kept informed of the latest and greatest, and there’s nothing like a highly-targeted, beautiful ad format to do just that.
The site skin format is a new one at BSA, so we’re still ironing out some kinks. This means site skins are not yet self serve, but we are selling and running them… and we want more.
If you’re an iOS developer interested in buying space for a new launch, get in touch! If you’re a publisher and are interested in setting this ad format up on your site, then get in touch too!
roger AT buysellads.com
Launching a new iOS app or game and backgrounds aren’t your thing? Take a look at some of the iOS Advertising Bundles available on BSA.