In uncertain times, some countries, like Iceland, try to rebuild their economy with… social media. So, here’s another tool to rebuild economies (?!): Pinterest, one of the favorite topics on line this week. According to this infographic, Pinterest drives more traffic than Twitter, LinkedIn and Google+. Oh, before I forget, maybe you’ve heard the rumor about Google + ruining Google. Anyhow, the Google+ team seems quite busy. A few days ago it announced that sharing Google Docs within Hangouts is now available for all users. But, back to Pinterest, there are quite a few questions buzzing around this week, like “how does it make money?” or “Is it a copyright bomb?” If you’re not interested in these questions, maybe you want to know how to track traffic from Pinterest in Google Analytics.
In short, good news from the You Tube camp: as of this week, all members of its non-profit program have the ability to live stream from their channels. Twitter is just as restless these days, and has just acquired shortform blogging company Posterous. And if you’re still wondering why do people use Instagram, I’m glad to tell you that ReadWriteWeb has found an answer too. For those who need an infographic really fast, the data visualization platform Visual.ly launched a new tool which allows you to create your own in just a few clicks. Also, in an attempt to ‘re-imagine consumer experience’, PayPal have been working on a new digital wallet.
This week we also found out that 50% of people feel overwhelmed by brand messages on social media. The new research delivers a bunch of interesting findings and tips to help brands plan and execute their social media PR campaigns. Not to mention that, “proper” shopping seems so passé these days. Well, at least for 60% of US smartphone users who are shopping on the go, showing a preference for mobile sites over apps.
If you have time over the weekend, you may also want to find out why 82% of digital marketers see the EU cookie law as bad for the web survey. Last, but not least, it’s good to hear that TED has launched its Android app, supplementing its iOS mobile apps. Ideas worth spreading more indeed. Have an inspiring weekend!