To celebrate this occasion we’ve decided to give BuySellAds users an introductory offer, for 50% off on their first year subscription with iubenda. You can claim your offer by using this coupon code.
There’s another thing that I would like to talk about now that we’ve made this offer. Even if you’re not taking us up on it, you may find it interesting to hear about some of the latest developments in the “Do Not Track” discussions that Todd Garland had written about earlier (FTC’s Proposed ‘Do Not Track’ List).
Do Not Track is a proposed technology that essentially allows users to tell websites they don’t want their browsing behavior tracked. Wikipedia defines DNT as follows in technical terms:
“The Do Not Track (DNT) header is the proposed HTTP header field DNT that requests that a web application disable either its tracking or cross-site user tracking (the ambiguity remains unresolved) of an individual user. (…)”.
Until now there is no legal requirement for website operators to use DNT.
California, however, recently introduced Do Not Track amendments to their existing privacy regulations via Assembly Bill no. 370. This change affects everyone who either operates their site from California or who has users/consumers that reside in California. The CalOPPA now states:
(5) Disclose how the operator responds to Web browser “do not track” signals or other mechanisms that provide consumers the ability to exercise choice regarding the collection of personally identifiable information about an individual consumer’s online activities over time and across third-party Web sites or online services, if the operator engages in that collection.
In other words, this change doesn’t bring a requirement to sites to implement Do Not Track technology, but a requirement to inform if you are in fact making use of DNT technology, or not. Therefore If you are making use of the technology, make sure that you outline exactly what this means for the user and how his DNT request is being honored.
These kind of changes are exactly why users have found iubenda helpful. It is both time-consuming and risky to track all the legal changes required of sites in today’s society, everything is moving too fast and is too disputed. Give iubenda a try, and see how easy it is to let them keep you at the top of your game.