How to make money online

Seth Godin nails it in a legendary post aptly titled “How to make money online”: The first step is to stop Googling things like, “how to make money online.” Not because you shouldn’t want to make money online, but because … Continued

New Feature: Ad Sales Widget (Updated)

There is a new “Ad Sales Widget” tool now available in all publisher accounts. The Ad Sales Widget allows you to drop your available ad inventory into your website’s “Advertise” page very easily. Here’s an example: It’s real-time so you … Continued

Beautiful Responsive Ad on The Boston Globe

Early today I visited responsive.is and was sent to BostonGlobe.com. Sure, we’ve heard a lot about the redesign already but I was excited to see how the leaderboard ad adapted beautifully to different screen resolutions. I grabbed some screen shots … Continued

On Niche Social Networks, New Ad Metrics, Hot Events, and the Pulitzer

Let’s start with some great news for online journalism: The Huffington Post won its first Pulitzer Prize Monday – becoming the first online-only daily news website to do so.  As online journalism gathers momentum, citizen journalism flourishes too. Take Signal, … Continued

Brilliant Ad on SeatGeek

My home hockey team, the Bruins, is in the playoffs (cough… cough… last year’s Stanley Cup Champions) and I was looking to see how attainable tickets to tomorrow’s game would be. Naturally, I went to SeatGeek to get a feel … Continued

Buy… Sell… Tweets!

We’ve created a stunningly simple tool that allows anyone to sell Twitter sponsorships via BuySellAds, even if they don’t have their own site URL. Go on, check it out: BuySellTweets.com We’ve been pushing our Twitter sponsorships in a strong direction by … Continued

On Redesigning Google+, Bad Online Reviews, CPM on Twitter, and Sweet Dreams

I’m sure you already know that Instagram has been acquired by Facebook for approximately $1 billion in a combination of cash and shares. However, the service will remain running as it is for now, especially since users fail to welcome their … Continued

Introducing… Donut Bot!

I’ve always wanted a robot butler to keep my house in order, bring me drinks as I recline on the couch, and greet guests at the door. The closest I’ve come to fulfilling this dream is owning a roaming vacuum … Continued

iOS Advertising Campaigns: Bigger Is Better!

Love them or hate them, background takeovers (or Site Skins) are a huge part of a launch requirement for iOS game developers. Publishers constantly ask me about backlash from site visitors, but they can rest easy; in the iOS game … Continued

Are Sponsored Tweets Evil?

We just passed our one year anniversary of selling and serving sponsored tweets. You can read our original release here. I’ll be honest, when we first launched sponsored tweets I wasn’t convinced that it was a good idea. In my … Continued