BuySellAds is a marketplace platform designed to make life easier for both publishers and advertisers. Today we released a feature that helps advertisers with faster checkout times, less mouse clicks, and more efficient organization.

We’re calling it Creative Library, which is exactly what it sounds like – a central place to see and organize all the creatives you’ve ever uploaded and bought through BuySellAds.

Creative-Library

 

To get you started, we’ve already imported your previous creatives into the library. Check out the Creative Library link in the main advertiser menu.

One of the time-saving benefits of the library is the ability to reuse creatives again and again instead of having to re-upload and re-enter URL information every purchase.

If you are into analytics, then you’ll appreciate that destination URLs can be augmented with placeholder macros that help track of which site drove traffic to your landing page, even when using the same creative.

Here is the knowledge base article so that you can read up on all of the features of the Library.

We hope this improves your buying experience. As always, feel free to get in touch if you have questions or feedback.

 

BuySellAds Acquires LaunchBit

launchbit

We are pleased to announce that we’ve acquired email advertising company, LaunchBit.

We have worked with co-founders Elizabeth and Jennifer over the last couple of years and have seen their growth first hand. In March we formally partnered with LaunchBit, allowing advertisers to extend their performance campaigns across our niche networks like Carbon Ads.

For digital marketers, we understand that they want access to performance and quality at scale. For content creators, we understand the need to pair the audience they have worked so hard to build with high-quality, relevant advertisers. LaunchBit shares these same values.

BuySellAds is a partner for publishers who want to create sustainable content businesses. Publishers can sell display inventory through BuySellAds, tasteful and relevant content sponsorships through Syndicate Ads, and publishers can do the same with email through LaunchBit.

LaunchBit will continue to operate as it always has.

We now accept Bitcoin payments!

Bitcoin Accepted Here

We’re considering setting up an automatic process at checkout once we determine advertiser interest. In the meantime, if you’d like to pay for your ads via Bitcoin, simply go to this link and adjust the amount: http://bsa.ly/bitcoin

We will then deposit the amount into your BuySellAds account for purchasing. We hope to make this process a whole lot smoother shortly.

Would you like to pay via Bitcoin? Let us know in the comments below, and be sure to check out our growing Cryptocurrency category!

How To Name Your Ad Zones

Howdy Publishers,

Your Marketplace listing is your website’s resumé; it’s what advertisers look at to gauge whether or not your site would be a good fit for their campaign. Just like with resumés, you need to put your best foot forward. The listing should be succinct and only contain information that would be relevant to potential advertisers— they need to get a good idea of what your site is all about.

Let’s take a look at a few examples of not-so-great zone names:

Bad Zones

These could be a lot better, right? Here are some things to keep in mind:

1. Watch your grammar! Capitalization is important— be sure to make sure you are capitalizing the right words! Punctuation isn’t necessary, but one exclamation point is more than enough.

2. It is unnecessary to include the dimensions of the ad in the title. If you look at the picture above, you’ll see the ad size is listed directly beneath the name. Instead, use the banner name associated with the size. You can find this information by doing a quick web search of “banner ad size names”.

3. Avoid acronyms. A lot of advertisers using the Marketplace aren’t familiar with industry jargon and the corresponding acronyms—spell it out!

4. Location. Be as specific as possible. If you have a “Right Sidebar Square”, is it run of site or just on the home page? Is it above or below the fold?

5. Advertising CTR (Click Through Rate) in your Marketplace listing is ill-advised. CTR is dependent upon the ad itself, not the placement. You are also more vulnerable to complaints and demands for refunds from advertisers if they feel that they were mislead.

6. No sales pitches in the zone name. Throwing “ultra premium” or “good value” in the title doesn’t create actual value. That’s something the advertisers need to decide for themselves.

Keeping these in mind, let’s try renaming the batch of zones from above:

Good Ad Zones

Much more professional, right?

Happy selling!

New Feature: Proposals

BuySellAds is excited to announce our latest tool to help publishers: proposals.

You might have noticed this new feature’s appearance in the drop down menu in the upper right-hand corner of your account after we gave our interface a little makeover. If you’re unsure of how you can utilize proposals to advance your website’s success, don’t worry! We made a short video explaining what the proposals feature is, when you would use it, and how you would use it with a step by step guide.

Try drafting up a proposal today, and get in touch if you have any questions.