BuySellAds Guides & Resources BuySellAds Guides & Resources


A lot of you have been asking us to integrate with your favorite CRM and sales applications. In the past, you had to log in to your BuySellAds account and manage your sales and leads directly within our web application. As of today, you can now access all of your Marketplace, Deal Manager Direct, and Self-Serve Direct information from directly within Salesforce, thanks to our Zapier integration.

What does that mean for you? Well, you now have the luxury of keeping your sales team in an app they’re familiar with, which ultimately means saving them time and energy, and freeing up their resources so they can spend more time selling.

Need help getting started?

We’ve put together two guides to help you get started. The first is a Quick Start guide that will walk you through the steps required for integrating the two services. The Quick Start guide will only provide you with the essential information for the integration, but it’s a great way to get started in a hurry. The second is a comprehensive guide that provides in-depth details on exactly what’s happening throughout the integration process step by step. We’ve also put together an FAQ. If you have questions, you may want to check it out too.

Follow the links below:

We’re working on more integrations, and will have a couple more announcements in the coming weeks, so stay tuned. Our Salesforce integration is just the first step in a long line of CRM integrations.

Today marks the first step in our integrations rollout. We’ll have more news shortly about a few other integrations.

A lot has changed since we first started cutting our teeth in this industry back in 2007. In Internet years, we’re pretty old. In fact, we’re so old that when we launched BuySellAds, the Programmatic practices of today weren’t even really a thing yet. As you know, Programmatic is a stalwart in our industry today.

Just before our launch, we set out to fix a problem that we saw in the online advertising market: the inefficient processes of buying and selling media online. We believed we could be a catalyst for change. By offering a streamlined, efficient, and transparent system, we could change not only how publishers and advertisers interacted, but also how each group engaged with the process as a whole. The industry desperately needed it. We desperately wanted to deliver it.

Fast-forward to today, a full eight years into the future, and the market, which wasn’t ready for change back when we launched, has scaled significantly. Larger publishers are beginning to understand the value of the tools that we originally developed for small and medium-sized publishers. These larger-scale publishers are ready to adopt automation for their direct sales processes, and it will inevitably result in access to amazing marketing opportunities for advertisers, as well as increased advertising revenue and decreased costs for publishers. We’ve already witnessed this first-hand with a few of our publishing partners.

Time. It’s life’s most valuable resource. When an advertiser or a publisher begins to use our tools, the most important thing we can deliver to them is a streamlined and more efficient process. We’re in the business of freeing up our customers’ time.

This is why we’re excited to officially announce these two new additions to the BuySellAds Automated Guaranteed product suite, both of which are designed to free up time for our clients: Self Serve Direct and Deal Manager Direct.

Self-Serve Direct

Self-Serve Direct is a white-labelled tool for automating the process of selling directly to sub-$20,000 advertisers. It’s built to expand the top of the sales funnel for premium publishers by helping them capture advertisers directly on-site for both display and native ad units.

Large publishers are using Self Serve Direct to capture more revenue without losing time hand-holding advertisers through the process or clogging up the ad ops queue. Large publishers are using Self Serve Direct as their primary method for handling automated transactions with advertisers, and helping those advertisers to buy media directly from their publication.

We believe one of ad tech’s greatest challenges is to clearly present the world of possibility to advertisers. Doing this, and exposing access to all of the Web’s most valuable ad inventory is no easy task. Self-Serve Direct is the first step towards this goal.

Deal Manager Direct

^ Deal Manager Direct Demo

Our second big announcement is the launch of Deal Manager Direct. This new service is designed to help publications build and send proposals to advertisers, as well as organizing entire ad campaigns, resulting in a more streamlined and efficient process. Originally, we built this product for our own internal sales team, and it’s made them more efficient at their jobs.

Within the first two months of beta testing this tool with our customers, they have managed to send out over $1,000,000 in proposals to advertising agencies and companies. While the output has been staggering, the results have been even more encouraging. Out of the $1,000,000 in proposals being sent out, $700,000 of those deals have already been signed by advertisers.

The efficiency of Deal Manager Direct, and the clear steps we’ve built throughout the process has resulted in a more successful system for buying and selling advertisements online. Our mission is to make the world’s digital advertising inventory easy to buy, and even easier to sell. With a company name like BuySellAds, anything short of that goal is unacceptable. Deal Manager Direct takes us one step closer to reaching our mission.

The early feedback on this product is clear: more deals are getting signed, and they’re getting signed even quicker than in the past.

We’re saving people a lot time, and making them more money while doing it.

With both of these new offerings, we hope to empower publishers and streamline the sales process further than we already have to date. We set out in 2007 to eliminate the cruft in the online advertising world, and today we’re taking another swing at refining the advertising sales process with both Self-Serve Direct and Deal Manager Direct. We think it’s going to change the way you think about your advertiser funnel.

We’re also very excited to announce that many large advertisers and publishers have been taking advantage of our new products for months. Folks like The Atlantic, Newsweek, NPRPurch, Stack Exchange, BitTorrent, and many more are reaping the efficiency and revenue lift of BuySellAds-powered direct sales automation.

The future is bright.

In fact, the future is so bright that eMarketer is projecting a rapid shift toward automation for direct sales (referred to as Automated Guaranteed within the industry), expecting that it will account for 42% of Programmatic by 2016, or $8.57 billion.

Exciting times are ahead, and we’re glad to be at the forefront of the conversation.

But that’s not all. We’re currently working with a small group of customers on an implementation of Self-Serve Direct as a bidding platform as well. Last year we acquired pay-per-click bidding technology LaunchBit. While buying and selling ads on a guaranteed basis is at our core, it’s not the complete picture when it comes to direct sales between an advertiser and publisher. We look forward to showing you more of what we’ve been up to in the months ahead.

We’re excited to announce that we’ve partnered with the popular Designspiration job board to help leading companies find the best creatives in the market.

For the first time, you can now list a job and extend your audience in one place. With publications like Bootstrap, Carbon Ads viewers are the best in their class and are looking to learn. These are candidates you want to apply for your job.

Go check out the new Designspiration job board.


Monetizing Newsletters

  • October 20th, 2014

We created the BuySellAds marketplace to simplify ad buying across websites. We’ve been working to bring this concept to all facets of online content monetization, and we have lined up a great option for newsletters.

Under BuySellAds we operate two networks that work together to create a newsletter monetization powerhouse, they include LaunchBit and Syndicate. Here’s now it works.


LaunchBit works for any size newsletter. We have an ad bidding system that works on a CPC model for advertisers. We offer two ad formats, a 125×125 + text (best CTR) and a 468×60.

Once you are approved, we dynamically load pre approved ads when each newsletter is open. Here’s an example of a recent newsletter with live LaunchBit ads.

To get started on LaunchBit, apply here.


Syndicate works well for larger newsletters. It allows you to sell sponsorships on a weekly or daily basis, depending on how often your newsletter is sent. Here’s an example of a couple of newsletters we have on Syndicate: Web Design Weekly &

You can set your own price, and specify exactly what you offer. If you’re not sure what that should be, we’re happy to help.

We offer the ability to block dates you’ve sold directly, have a great widget you can use to make sales on your site, and more. Read all about being a publisher here.

You can apply to Syndicate here.

LaunchBit + Syndicate = Powerhouse

As you can imagine, these work well in conjunction. If you don’t have a direct sponsor one week from Syndicate, you can plug into LaunchBit and fill the inventory. If your newsletter is too young for a direct sponsorship, ride LaunchBit to make money from your first email!

If you have any questions, drop us an email. We’d love to help you get the perfect setup rolling for your newsletter.

A New Messaging Platform

  • September 30th, 2014

A few years ago we released the very first iteration of what we now call the BuySellAds Messaging Platform. It was a somewhat closed system that allowed advertisers to connect with publishers through the BuySellAds interface. Conversations had to be initiated by advertisers and connection requests accepted by publishers before messages could be exchanged between the two parties.

This system could stand to be improved, which is exactly what we have been working on for the last few weeks. Our goals for this revision are to open up lines of communication between publishers and advertisers, allow for more transparency, and make building business relationships easier.

The new version is now live!

Once you login to your BuySellAds account, you will notice a “conversation” icon in the top right of the red menu bar:

Conversations - Inbox

Clicking this icon will take you to your inbox – which works pretty much like your email inbox. You can read and reply to messages, archive them, or mark them as “abuse.” In the event you receive a message that you feel should have been directed at the BuySellAds support team, simply hit the “forward to support” button and we’ll take it from there.

From your inbox you will also be able to access your contact list where you can connect with anyone you have done business with in the past via the BuySellAds website. Publishers and advertisers are labelled as such so you can easily identify who you have purchased ads from and who you’ve sold ad space to.

Publishers and Advertisers - Contact List

When you visit your performance reports and ad detail pages in your BuySellAds dashboard, you will also notice a new “Contact” button next to the publisher or advertiser’s name. Clicking this button will open up a modal window. By default, you will be presented with a support form. Simply fill this out and someone from our support team will look into the issue.

Contact Support

Inside that same window, you also have the option to contact the publisher or advertiser directly, and those conversations will be displayed in your inbox.

Contact User

Please keep in mind that issues regarding statistical information, creatives, charges, fees and similar should be brought up with the BuySellAds support team, and not directly with other publishers and advertisers. We don’t allow random connections between users. You can only send and receive messages from users with whom you have already bought or sold ads.

If you would like to read more about the Messaging Platform, we have a complete knowledge base article that should answer many of your questions.

With all that said, we would love for you to share your thoughts on this messaging platform. Have you used it? Please feel free to share your thoughts in the comments below, or email us directly and privately with your feedback.